If you are trying to build an online business, then it’s safe to assume that you want that online business to make you money. After all, anything else is just a hobby. The good news is that there are thousands of different ways to earn money online, and there are also many ways to advertise your business to potential clients.
One of the most popular methods of advertising your business is known as email marketing. It’s inexpensive, and even more importantly, it’s effective. Here are 5 quick tips to keep in mind.
1. Building a list is the key to success.
If you have spent any amount of time looking into email marketing, then you have probably heard people say 5 million times that, “the money is in the list.” The reason so many people say it is because it’s true! In fact, it’s so important that everything that follows revolves around this tip.You can advertise your own business, provide special offers exclusive to your readers,promote other peoples offers, educate and most importantly PROVIDE VALUE TO OTHER PEOPLES LIVES
2. Opt in once, market forever.
Driving traffic to your website takes a lot of resources. It’s necessary, but email marketing simplifies things. Here’s how: once people are at your site, you encourage them to share their email address with you by offering an “ethical bribe” Then it doesn’t matter if they ever come back to your site or not. Instead, you can then communicate and market to them whenever the need arises.
3. Always provide value.
One of the most common questions about email marketing is how often to send sales messages, and how often to send informational messages. There is a myth that you shouldn’t send too many sales messages, but that’s not necessarily true. As long as you are providing extrordinary value with what you are selling, then you are good to go.
4. Spend time crafting compelling subject lines.
The subject line is what the people will see in their email inbox. If they don’t like it, if it doesn’t make them want to see what’s inside, then they will simply delete it…without ever opening it. And that means no sales. However, if you can at least get your subscriber to open your email, then you’ll get a chance to present your message to them.
5. Don’t be tricky.
Yes, there are some subject lines that will give you a much higher open rate, but you should never use them to trick people into opening your message. If you do, your subscribers will open your email, but once they realize that you have tricked them (read: lied to them), they will unsubscribe. Always make sure that the body of the email message delivers on any promises you make in the subject line.
These are only a few tips to help you with your email marketing efforts. There are plenty of other things you can do, but these are a good start. The worst thing you can do is wait to build an email list. With all of the things it has going for it, every minute you wait is another minute you will be leaving money on the table.
Leave a comment and/or share the love 🙂