Amongst all marketing services available online, Local SEO advertising is deemed as one of the many necessary services when starting your own website. Search Engine Optimization or SEO when done properly, will certainly help a web site increase in visitors,clicks and inquiries.
Local SEO advertising done properly will move your website to one of the top rated spots in the search engines.
When your site or blog reaches the top in search engine results, it will naturally generate more people clicking on the website. Local SEO marketing is the guiding of these potential client’s, often called traffic, to a desired action. This “call to action” may be getting a visitor to email or pick up the phone and ring the site owner for pricing, persuading the visitor “opt-in” for more information or simply go to another page or website for more info.
Google is known as one of the largest search engines online in the world and most webmasters and businessmen are placing their utmost efforts on finding a lot higher ranking from the having access to targeted keywords or “search terms”, then doing whatever it takes to rank for those keywords. This has been made harder after Google latest Penguine update which effected a lot of sites rankings.
When developing a website, you will need to keep in mind that it needs to be search engine friendly and make certain that most of your website’s pages are properly optimized for all the search engines like google, bing, yahoo and YouTube. This will increase your website’s visibility on most search engine lists. You will also need to ensure the website has no broken or missing links, automatic redirects are kept to a minimal, and images are tagged and have “alt text” so the search engines know what the image is about. Your website also needs to be really helpful and interesting for anyone who’s exploring your new (or old) website.
Website Optimization is a continual work in progress mainly because your ranking position will change depending on how your competing websites content changes.It is very important to check your rankings at least once a month to compare your websites ranking of your keywords to other sites in the same niches.It is also vital to have your websites content increase to keep gaining “authority”. If the site isn’t growing then your rankings may suffer as the search engine spiders love to see fresh new content and you will be rewarded from the search engines with fresh, quality content. If you don’t, your site will fall off the radar so to speak.
These are some of the main reasons that explains why you should contract an SEO expert for keeping your website ranking on the first page or top ten results for search queries in the search engines.
After all, more visitors to your site means more cash in the bank. 🙂