Why Sell It With Copy?
Let me ask you something,what’s just as important as the quality of your product and the organization of the site its located on? The copy that sells it, of course!
Consider your copy the same way you would consider yourself before going on an interview for a job. You would present yourself as clean, look professional, and you might even rehearse a little bit about what you were going to say. Your copy should present itself like its going in for an interview, after all, this is your business speaking for itself!
What are the cornerstones of good copy? Well, lets start off with the obvious. Good copy is first and foremost well organized and free of grammatical errors. If your copy is hard to read and misspelled, it looks unprofessional which sets off red flags in the mind of your customers. Don’t let the incorrect grammar drive away potential revenue. Also, if nothing else, be sure to run everything through a spell checker before putting it up.
But if you want your copy to truly pop, you’ll need to do more than make sure that you cross your Ts and dot your Is. Good copy can accurately describe the product or services that you sell, as well as inform the customer why your product and services are better than what’s offered by the competition. It paints you, the seller, as credible and honest, and it adds a touch of urgency to the transaction, convincing the customer that it is in his/her best interest to make a purchase as soon as possible. Good copy is convincing, but not overbearing.
There are two obvious ways to go about getting good copy for your online or offline business. The first is writing it yourself. The second is outsourcing. The first is definitely the cheaper way to go, and even if you are utterly incapable of designing a website, its likely that you know how to work a word processor and use a spell checker. You could write your own copy very persuasively and well.
But this is another area in which potential online business owners should not scrimp. Be honest with yourself. Will you be able to represent your services and products to the extent they deserve – and need to be represented in order to be profitable with your writing abilities?
Many people opt to outsource their copy just as they outsource their web design. Just as there are people who have dedicated themselves to the art of making web pages, there are those who make a living out of writing the copy that fills these pages. Many of these places are also versed in writing copy that will make your website appear higher in search engine rankings, which is a worthy consideration as well.
Either way, be sure not to forget about spell checker :).